Month: September 2018

How is AI and machine learning improving customer service?

Since the emergence of the AI and machine learning technologies, they are significantly impacting business processes. More than operations, it is leaving a significant impact on customer experience, more considerably in e-commerce. IT consulting companies in and around VA are vetting on these technologies.

It Makes Big Data More Accessible:
Data plays a crucial role in any of the success of any business. With the right data and information in place, companies can create customer-centric content to boost sales or use it to make well-informed decisions. But data can only prove to be useful for businesses if it used effectively. Here, with the help of AI organizations can make optimal use of their data and develop approaches to give their customers increased customer satisfaction.

IT consultant services providing firms suggest that, AI customer service chat bot if integrated with CRM software can automatically produce market insights by leveraging the customer data. These reports can be taken into use to formulate much refined lead generating strategies.

Delivers a Reliable Service, Wherever Customers Need it:
It is a fact that AI technology provides a high level of reliability which humans cannot. Since they are machines and technology, they don’t fall ill or turn up for work late. Moreover, a chat bot will never get irritated or angry like humans thus leaving no room for arguments.

It is not all; many chat bots are programmed to trigger calls to the managers or experts in the event of a complex query or a request that is beyond its understanding.

With all the advantages that AI brings with it, businesses can greatly benefit if they integrate the technology with their customer support system. For them, improved customer service is equal to reap customers. As per a study, it was found that 42% of B2C consumers purchased more from the brand after an excellent customer service experience.

Demand for Self-service Options:
The easy availability of information has made customers more aware and informed than before. They are getting smarter than the business think they are. If we look into the facts, 72% of millennials feel that making a phone call isn’t the best way to resolve their compliances. Most customers if not all who use some or the other IT products don’t like going to human-operated service centers. Since it takes too much time and hassles to wait in a long queue, people are turning to self-service options instead.

You Train Your Bot Only Once:
Hiring a call center service or training in-house staff is both time consuming and costly for businesses. -Here, taking in use AI-powered customer service staffs can the most cost-effective solution to this problem. Since most of the chat bot some with little or extensive industry knowledge, training them doesn’t take time and cost. It would be imperative to say that AI-empowered customer service solutions have changed the landscape of the IT industry significantly. With time to come, it will become more efficient. No doubt, AI will level up with human intelligence in no time. Tapping its potential will only reap benefits to the businesses.…